BusinessWeek's Blogspotting blog endeavored to discover "voices of innovation" in social media. But "discover" may be too strong a word, since the list they provided features all the usual suspects. Seth Godin, for one, doesn't like it. Trolling for traffic like this is beneath BW. This was a state of the art traffic trick about six years ago, but now, most of your readers will just roll their eyes that you're …
We Are But Babes In The Web’s Woods
Susan Murphy of Jester Creative reflects on the invention of the World Wide Web and concludes that we haven't figured it out yet. Though we originally took the Web to be a simply a means of presenting information, Berners-Lee actually invented the Web as a means of communication and collaboration. 12 years after its rise in popularity, we are finally figuring that part out. Nearly 20 years passed from the time Bell …
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Some Bands Are Mighty Lucky Today
I don't need any eSurance, but I bought this song on iTunes. I'd never heard of Cloud Cult until I saw this spot. And lord knows they'll never get on Atlanta radio. Count me as one of the folks who think commercials are a great way for bands to promote themselves in music's new world order. They have to eat, you know. …
Alex’s School of Rock
If CP+B Shred School and the holiday gift of 900 guitars to its staffers is any indication, Boulder is really starting to get to the Crispinis. Put another way, the Crispinis are settling in and starting to get their Rocky Mountain grooves on. [via The Denver Egotist] …
FDR – A Change Agent’s Change Agent
Roberto Ramos, president and CEO of The Vox Collective, thinks brand managers ought to look to FDR for inspiration in these troubled times. With Adweek as his stump, Ramos suggests, a four step approach. Here's how he addresses "structural reengineering": A salient aspect of the New Deal was the creation of new programs to address specific challenges and the population's concerns. The imperative for branding …
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Dove’s Chinese Soap Opera
China has it's own "Ugly Betty," but her name is Wudi, not Betty. According to The Wall Street Journal, WPP Group PLC's Mindshare, brokered a deal to bring the format to Chinese TV, giving Unilever the right to exclusive ads and product placements during the show, as well as a script built around the company's Chinese reformulation of the campaign for real beauty. "Ugly Wudi," protagonist Lin Wudi, who works at an …
A Sliver of Social Media, An Entire Helping of TV
Alan Wolk sees a new dawn for branded communications when he speaks of "The Great Unleveling". ...for the past fifty years, brands have been able to rely on marketing to "create a splash" for low-interest products and services. So that a clever TV spot with a catchy tag line really could have significant impact on brand awareness for the general public. That's because that TV spot was competing for your attention …
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Flash Mob for the Environment
Carrotmob Makes It Rain from carrotmob on Vimeo. Carrotmob is a network of consumers who entice businesses to be socially responsible by offering huge profits in return. Learn more at Carrotmob.org and Vigrance.com . …
Eat On Barack’s Face
Yes, I voted for the guy, but this commercial is creepy. It's not his "confident smile and kind eyes" that I care about. It's his brain. But I guess there's nothing more American than the right to promote tacky commemoratives through special TV offers. UPDATE: And, uh, Biden gets one too! …
Let’s Do Lunch
Journalists like to meet interesting people. It's one of the perks of the job. Apparently, so is lunch at Michael's in New York City. Media Magazine claims they don't care for lists, yet they've made a rather long one called "100 people we'd meet at Michael's". It's not just about being rich, powerful or influential. It's about being someone who can contribute something meaningful to the conversation and leave us …
