Advertising News and Know-How
By David Burn
Once upon a time, JPG Magazine was a good idea. It was also a new idea. Derek Powazek and Heather Champ were all in, and the future looked bright. But things-- as they are wont to do--changed. Derek and Heather walked away, the economy spun backwards on its axis and now JPG Magazine is folding. Maybe. TechCrunch says, "It's not a good time to be a print magazine right now. Even a crowdsourced magazine with a …
Continue Reading about Content Is Omnipresent. Cash Is Not. →
I'm seeing a lot of spots like these during bowl games. It's a no-nonsense approach to moving the metal. Well, give 'em points for trying--along with billions in loan money. …
Continue Reading about GM Is Fighting For Its Life. Surprised? →
By David Burn
'Tis the season for New Year's resolutions and forecasts. I'm not sure of their value, but I am sure they're practically unavoidable on the blahgs I read. Even Vinny Warren of The Escape Pod has one for us to consider. 2009 will mark a return to the basics of advertising in a big way. and i don't just mean in a there's-a-recession-we-have-to-sell-stuff way. I mean a refocusing on what advertising is supposed to do as …
By David Burn
Just about all media companies dabble in the creation of advertising. They have to, since the placement of said advertising is the lifeblood of their revenue stream, and advertisers often do not have the time, nor the inclination, to contract with a creative agency. Particularly when the media entity is offering to create the ads for free in return for the media buy. According to The New York Times: The Condé Nast …
Continue Reading about Before An Ad Can Be Placed, It Has To Be Created →
Can we please stop reanimating dead people? It's creepy. I like John Lennon. I like the idea of One Laptop Per Child. I don't like the idea of John Lennon voice impersonators and digital manipulators pushing laptops. …
Continue Reading about Nobody Told Me There’d Be Ads Like These →
By David Burn
Stephen Baker of BusinessWeek looks closely at ThisNext, a social network of shoppers, in his piece on "free labor". Laura Sweet, an advertising creative director in her early 40s, is at the center of the story. Sweet creates content for free on ThisNext, which profits directly from her labor. Gordon Gould, who runs ThisNext describes what's in it for the volunteers. "They can build their brands," Gould says. "In …
Continue Reading about Needed To Power The Inters: Black Swans With Impeccable Taste →
By David Burn
Loic Le Meur has stirred up some Twitterati dust with this anti-egalitarian declaration: We need filtering and search by authority. We're not equal on Twitter, as we're not equal on blogs and on the web. Le Meur came to this conclusion after 7000 Tweets were posted during the two days of LeWeb 3, an Internet conference in Paris. He couldn't get to the good stuff quickly enough; hence his position. Warren Sukernek of …
Continue Reading about Today In Twitterverse: Search By Hornets’ Nest →
By David Burn
Apparently, foul mouthed ad man, George Parker, keeps it clean when a reporter from The New York Times calls. Advertising agencies have dabbled in side businesses for decades, but "inventing their own brand, not dependent on clients' largess, is the big new thing," said George Parker, an ad agency consultant and writer of AdScam, a blog about the industry. As the economy worsens and ad budgets tighten, "the creation …
Continue Reading about When Bartle Bogle Blogs People Listen →
By David Burn
Ben Popken, editor of The Consumerist has a new boss and a new (and improved) salary to go along with it. According to The New York Times, Consumers Union, the nonprofit publisher of Consumer Reports magazine is buying the site from Gawker Media. Consumers Union is seeking to attract younger readers, with the hope of eventually selling them online or print subscriptions to Consumer Reports. It is also something of a …
By David Burn
There's drive-to-web and there's drive-to-retail. For a handful of smart retailers, a good blog can do both. Chris Anderson of Wired examines the trend: We've been through lots of experiments in giving companies a human voice, few of them successful. Paid pitchmen and celebrity endorsements. Awkward commercials featuring the aw-shucks CEO. Quirky corporate styles and creation myths. In the end they all feel as …
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