Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Spotlight On NW Creative: Full Sail Brewing Co.

Creative goes way beyond advertising. For instance, when you go the extra mile to providing tangible value, you are being creative. There are as many ways to do this as there are creative people working for forward thinking companies. With this in mind, I'd like to draw your attention for a moment to the work of Hood River's Full Sail Brewing Company. According to The Oregonian, Full Sail was honored by the State of …

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Self-Promo Ad #1

It's 2009 and we're going to see what AdPulp can do this year. And what social media can do. The impetus for this is personal, in that I moved from South Carolina to Oregon last August, worked remotely for BFG until the end of the year and am now a member of Free Agent Nation, once again. This time, I'm not looking for a job, I'm looking for business. It's a subtle but important distinction. And I'm willing to look …

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Talent Zoo Is Offering AdPulp Readers (The Ones Who Employ People) 25% Off

It's 2009 and that means new budgets. New budgets means hiring and hiring means running an ad on TalentZoo.com, at least in these quarters that's what it means. Thanks to the enlightened management team at Talent Zoo, you can now take 25% off the placement of a job ad or bundle of ads. All you have to do is use this code: ADPULP25 during the checkout process. Thank you Rick and Amy at Talent Zoo, thank you Friends …

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Brand Building 801

The news can be so damn depressing sometimes. It's been so lately with all the droning on about the economy. But if you get your "news" from other sources, like Springwise, an entirely different world begins to come into focus. In this world, bright people are working on interesting things. While headlines in 2008 focused on failing markets, foreclosures and fear of worse to come, our network of 8,000+ Springspotters …

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There’s Gold In Them ‘Tubes, I Swear

Huffington Post and Digg are two Web 2.0 companies that have been valued north of $200 million. Now editors from BusinessWeek, AdAge and Gawker are looking at the books and saying, "not so fast." According to Simon Dumenco, HuffPo collected just $302,000 in ad revenue last year. He says soberly that the company might be worth $2 mil. Dumenco also says HuffPo has "an ethically questionable content-generation scheme." …

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What W+K Sounds Like

I started an internet radio station at The Integer Group in 2002. It was called KTIG and featured playlists from about a dozen associates in the Denver office. After I left the agency, the project withered away. The reasons we made the effort in the first place: a) to create a working model for our client, Coors Brewing Company b) to provide Integer staff with an outlet for expression c) to generate PR and WOM for …

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Reality Creeps Into Car Ads

"If in the next year, you lose your income, we'll let you return it." That's the gist of this Hyundai spot: As you can see by the beginning of this clip, Goodby Silverstein & Partners produced the spot, as Hyundai's AOR. But I'm very curious as to who had the idea of "give 'em a chance to return the car" in the first place. It sounds like a great marketing idea. And while I'm sure there are a whole slew of …

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