Brand Building 801

The news can be so damn depressing sometimes. It’s been so lately with all the droning on about the economy. But if you get your “news” from other sources, like Springwise, an entirely different world begins to come into focus. In this world, bright people are working on interesting things.

While headlines in 2008 focused on failing markets, foreclosures and fear of worse to come, our network of 8,000+ Springspotters had no trouble finding bright new business ideas as they continued to pop up around the globe.

In the marketing & advertising category, Springwise lists 10 ideas, each of which is deserving of it’s own post (which Sprinqwise kindly provides, follow the links below). That’s how nourishing this gumbo is.

I haven’t had a chance to read up on all 10 here, but I did click through to, which is a brand-sponsored coworking space in downtown Chicago. I’m impressed, for it’s a brilliant experiential marketing idea for Steelcase, which furnished the space with its offerings. It might not be advertising, but it’s Brand Building 801.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.