Some Bands Are Mighty Lucky Today

I don’t need any eSurance, but I bought this song on iTunes. I’d never heard of Cloud Cult until I saw this spot. And lord knows they’ll never get on Atlanta radio.

Count me as one of the folks who think commercials are a great way for bands to promote themselves in music’s new world order. They have to eat, you know.

Comments

comments

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.