Social Media’s Social Order

BusinessWeek’s Blogspotting blog endeavored to discover “voices of innovation” in social media. But “discover” may be too strong a word, since the list they provided features all the usual suspects.
Seth Godin, for one, doesn’t like it.

Trolling for traffic like this is beneath BW. This was a state of the art traffic trick about six years ago, but now, most of your readers will just roll their eyes that you’re selling out your brand to get traffic.
Sorry to be a curmudgeon, but I really like BW best when they lead the discussion, not referee it.

Trolling for traffic doesn’t bother me. BusinessWeek needs to create revenue, as we all do. What bothers me is the fact that high school never ends. We’re still stuck in the age old popularity contest.
BusinessWeek’s list is but one of many such rankings that people seem to obsess over. For instance, there are several sites now that tell users how popular they are on Twitter. According to Twitterholic, I’m the 12,758th most popular Tweeter IN THE WORLD and sixth most popular in Portland. So, I must be good. I’m glad that’s settled.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.