Advertising is a visual medium. This is truer today than ever before because people don't read, they glance. And with a world full of glancers and screen addicts, the high bar for "breakthrough creative" is now sky-high. Fine art breaks through Detailed illustrations of mythical and phantasmagorical birds take center stage in these striking posters designed by Dentsu Inc to promote the One Show Exhibition in Tokyo. …
A 2020 Send Off That Sounds Off
Holiday greetings from ad agencies are typically boring affairs and they're easy to toss aside after a quick glance. Public Inc., a full-service social impact agency, decided that another holiday yawn would not do. So they left a mark. https://youtu.be/SWYnVepM8VM At this rate, 2020 is going to develop a complex. There were also good things that occurred in 2020. I think it's good to see the events of 2020 …
Vrbo Time Travels To A Future State Where COVID-19 Barely Exists
"When the only thing that matters is being together, why not bring the holiday to a Vrbo vacation home—somewhere with more space to get even close to the people you love? That's a terrific line and a good idea for another time and place. In this time and place, Americans are being asked to stay home in order to protect themselves and others from COVID-19. A fact which makes this ad campaign stand out, but in all the …
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The Year in ‘Pulp: Twenty Twenty
Disruption is an opening. It's also a closure. This was true for many people and many creative companies this year, as success stories ran parallel to the stories of business failure and industry-wide pessimism. Here on Adpulp.com, we put in much time and effort and saw positive results. We introduced the Emerging Voices series to help find, pay, and elevate new writers on the Marcom beat. We published four …
Ad Chatter, Episode 11: Gary Kroeger Goes From ‘SNL’ To CD (And Beyond)
Imagine that you’re a junior creative at your first job, thrown immediately into the snake pit of a large ad agency where every week, you’re competing with 10 more experienced teams to pitch ideas for the same brief. In a sense, that was Gary Kroeger’s experience as a cast member for three seasons on “Saturday Night Live” in the early '80s. Coming into this interview, I had a theory that there were parallels …
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Pizza Hut’s New “Triple Treat Box” Is A Gift
Packaging innovation is front-and-center in this new holiday commercial from Pizza Hut. Packaging innovation may not sound appealing, but it sure looks appetizing—and that's the goal of effective food advertising. https://youtu.be/wqqAhfqHg3k This is the dessert tray taken to a new level. First, we pizza, then we party! Also, the box presents as a gift. It looks like something you might want to give, and …
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In Fight to Diminish Apple, Facebook Runs Attack Ads, Creates New Microsite
Facebook versus Apple. The battle of the tech titans is on. According to Facebook, "Apple announced product and policy changes that will impact data sharing across iOS. The policy and the limits it places on advertising will harm the growth of businesses and the free internet." Here's the interpretation of the above in a full-page print ad (that ran in The New York Times, The Wall Street Journal, and …
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Ad Chatter, Episode 10: A Soap Opera in Prime Time
In this new episode of Ad Chatter, Dan Goldgeier and I discuss new work from KFC, Alaska Airlines, Google, and a PR mess for North Face. Harland Sanders Gets A Modern-Day Makeover The soap opera. It's a classic format used to entertain viewers between commercials. What could be better? How about a storyline that embeds the brand mascot? How about the brand mascot transformed from an old man into a young man …
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