Advertising News and Know-How
By David Burn
My friends at BFG Communications in Hilton Head Island (where I once worked) recently won the Buffalo Wild Wings' social media marketing account. It didn't take them long to strike. According to today's New York Times, Buffalo Wild Wings is embarking on a geolocation campaign, called "Home Court Advantage," in hopes of engaging customers at a deeper level than mere smartphone "check-ins" allow. The chain, …
Continue Reading about Why Just Check In, When You Can Check In And Win? →
By David Burn
The Washington Post Company has launched Social Code, a subsidiary that will help brands build and monetize their presence on Facebook, according to Clickz. While it may seem odd that SocialCode is laser-focused on Facebook, there is some history there: Washington Post Chairman Don Graham has been on the board of Facebook since December 2008, and the Post was one of the first publishers to become active on …
By David Burn
"If it were any more beefy, your mind would literally be blown." This week marks the national launch of a new TV campaign from SapientNitro for ConAgra Foods' Hebrew National brand all-beef hot dogs. The campaign features a voice over from TV's original caped crusader Adam West. Hence, the "Kablam!" line, he delivers, although it's slightly tweaked here, probably for copyright reasons. The new campaign was directed …
As we saw a couple of weeks ago, when golden-voiced Ted Williams went from homeless man to YouTube sensation to national Kraft voiceover to rehab in 7 days, things happen fast. If you had decided to unplug and take a few days away, you'd have completely missed this. So do advertising and marketing people need to be always on? How do we cope? Ad agencies and marketing firms are stretched thin as it is. It's …
By David Burn
M&C Saatchi/Los Angeles recently completed a new brand campaign for the New Mexico Tourism Department. The :30 spot launched December 18, during ESPN's national broadcast of the 2010 New Mexico Bowl. "Epic in its diversity and beauty, New Mexico's impact on visitors is often quite subtle," said Michael Cerletti, Secretary of the New Mexico Tourism Department. "Our hope is that the 'Enchanting Moments' campaign will …
By David Burn
Leave your pet at home? That's the job seeking advice provided by FINS, which is owned by Dow Jones, the publisher of The Wall Street Journal. I guess FINS is a career site for the slightly addled. …
Continue Reading about You’d Think A Site Named FINS Would Be Pro Pet →
By David Burn
New work for Yahoo! from Goodby Silverstein & Partners: Production Company: Blacklist Animation Studio: SDF-1 Studios …
Continue Reading about Yahoo! Mail Takes Users On An Animated Fantasy →
By David Burn
In an extreme product demonstration, Lexus and Team One suspended a chain of 2011 models from a crane to showcase the structural integrity of the cars. Director Iain MacKenzie of Paydirt wanted the fiilm to look clean and simple but with a strong graphic feel to juxtapose the yellow color of the $375,000 LFA concept car, which appears at the end. Group Creative Director Jason Stinsmuehlen was particular about the …
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