“If it were any more beefy, your mind would literally be blown.”

This week marks the national launch of a new TV campaign from SapientNitro for ConAgra Foods’ Hebrew National brand all-beef hot dogs.
The campaign features a voice over from TV’s original caped crusader Adam West. Hence, the “Kablam!” line, he delivers, although it’s slightly tweaked here, probably for copyright reasons.
The new campaign was directed by the online comedy phenomenon behind the new HBO series Funny or Die, Jeremy Konner, and is designed to move consumers beyond the word Kosher, inviting them to try the all-beef “better than a hotdog, hotdog.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.