Why Just Check In, When You Can Check In And Win?

My friends at BFG Communications in Hilton Head Island (where I once worked) recently won the Buffalo Wild Wings’ social media marketing account. It didn’t take them long to strike.


According to today’s New York Times, Buffalo Wild Wings is embarking on a geolocation campaign, called “Home Court Advantage,” in hopes of engaging customers at a deeper level than mere smartphone “check-ins” allow.

The chain, which has 730 locations around the country, is known for its wing-eating contests and trivia challenges. Beginning this month, it is working with Scvngr, a location-based social media network, to introduce contests and rewards for its customers.

By adding gaming and retail promotions to the mix, Scvngr is offering a more relevant mobile app to consumers and marketers alike, one that happens to fit the Buffalo Wild Wings brand to a T.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.