Enchanment By The Minute

M&C Saatchi/Los Angeles recently completed a new brand campaign for the New Mexico Tourism Department. The :30 spot launched December 18, during ESPN’s national broadcast of the 2010 New Mexico Bowl.

“Epic in its diversity and beauty, New Mexico’s impact on visitors is often quite subtle,” said Michael Cerletti, Secretary of the New Mexico Tourism Department. “Our hope is that the ‘Enchanting Moments’ campaign will help bring that diversity and beauty to life for all to see.”
The campaign is part of a continuing New Mexico brand effort from M&C Saatchi, which previously created a popular local promotional campaign for the state that encouraged New Mexico residents to vacation in their own backyard.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.