Writer, traveler and entrepreneur, Chris Guillebeau, doesn't like AdSense, the Google product that lets publishers place ads on their site in return for a trickle of change. Here's a passage from his free PDF download, "279 Nights to Overnight Success": Guillebeau doesn't run ads on his site, instead he sells Unconventional Guides in eBook form. One of his guides, "Empire Building Kit," offers to show buyers how to …
Adweek Looks At The Super Bowl Advertising Opportunity
The Ducks Have Been Washed In Dawn, But PTSD Doesn’t Clean Up As Neatly
The Substance Abuse and Mental Health Services Administration in collaboration with the Ad Council today expanded efforts to continue to provide information, support and resources to individuals and families affected by the Deepwater Horizon oil spill. "While the immediate crisis is over, many Gulf Coast residents continue to need support as they work to rebuild their lives after the Deepwater Horizon oil spill. It …
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Taco Bell Gets Saucy In Lawsuit Response Ad
Folliowing up on the news of a lawsuit from the other day, a little crisis PR at Taco Bell has them taking out full-page ads in major papers and a video response on their site. Salon.com has more: The lawsuit, filed by the Alabama law firm Beasley, Allen, Crow, Methvin, Portis & Miles, doesn't specify what percentage of the mixture is meat. But the firm's attorney Dee Miles said the firm had the product tested and …
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Minnesotans Shred The Cali Pow Pow — It’s All In A Day’s Work
Having a ski resort as an account is almost always a good thing. In my first agency job in Salt Lake City we had Sundance Resort as a client, which allowed us to not only make some nice ads, but also to benefit from the discounts Sundance extended agency staff. So, I know how Colle+McVoy staffers on the Mammoth Mountain account must feel. In a word: stoked. This year, more than ever, Mammoth is living up to its …
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Faulty Premise Du Jour: Stamps Are For Writers, Inventors, Statesmen And Such
According to Ad Age, Chinese officials are embracing capitalism at alarming rates. If you need evidence for this, here it is: China's postal service has issued a stamp featuring Bartle Bogle Hegarty's managing director in Shanghai, Christine Ng. Ng, of course, is in the business of selling things. Not that writers, inventors and statesmen are that different--we all have something to sell when you get right down to …
Spurlock To Brands: Pay Me And I’ll Poke You
"POM Wonderful Presents: The Greatest Movie Ever Sold" is Morgan Spurlock's new movie. Despite the clunky title, it's likely going to be another winner at the box office, which is why Sony Pictures snapped up the distribution rights at Sundance. The "Super Size Me" director convinced 15 companies to pay $1.5 million to fund his latest documentary film that examines corporate marketing, product placement and brand …
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How Do You Make A Taco Supreme With Binders And Fillers?
A class action lawsuit filed Friday in federal court in California by the Montgomery law firm Beasley, Allen, Crow, Methvin, Portis & Miles claims Taco Bell's meat mixture lacks real meat. The lawsuit filed on behalf of Taco Bell customer and California resident Amanda Obney does not seek monetary damages, but asks the court to order Taco Bell to be honest in its advertising. Taco Bell President Greg Creed said that …
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