Spurlock To Brands: Pay Me And I’ll Poke You

“POM Wonderful Presents: The Greatest Movie Ever Sold” is Morgan Spurlock’s new movie. Despite the clunky title, it’s likely going to be another winner at the box office, which is why Sony Pictures snapped up the distribution rights at Sundance.
The “Super Size Me” director convinced 15 companies to pay $1.5 million to fund his latest documentary film that examines corporate marketing, product placement and brand integration.
“I am incredibly convincing,” Spurlock said, laughing about his idea. “But it took a lot of wooing to get them on board, there was a lot of contractual negotiations.”
Despite the initial difficulty Spurlock faced in getting brands to step up to this particular plate, he says, “The take-away of this movie is that product placement does actually work. In the past two screenings we’ve had a person at both say, ‘I don’t know how I feel about this, but I want to buy these products.’ ”
Sources: Reuters and Toronto Sun



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.