Having a ski resort as an account is almost always a good thing. In my first agency job in Salt Lake City we had Sundance Resort as a client, which allowed us to not only make some nice ads, but also to benefit from the discounts Sundance extended agency staff.
So, I know how Colle+McVoy staffers on the Mammoth Mountain account must feel. In a word: stoked.
This year, more than ever, Mammoth is living up to its name. According to news reports, Mammoth had its snowiest December on record since 1969. After a storm that dumped 15 feet of snow, skiinfo.com – which tracks snow levels around the world – reported Mammoth had the most snow of any resort in the world.
