Minnesotans Shred The Cali Pow Pow — It’s All In A Day’s Work

Having a ski resort as an account is almost always a good thing. In my first agency job in Salt Lake City we had Sundance Resort as a client, which allowed us to not only make some nice ads, but also to benefit from the discounts Sundance extended agency staff.
So, I know how Colle+McVoy staffers on the Mammoth Mountain account must feel. In a word: stoked.
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This year, more than ever, Mammoth is living up to its name. According to news reports, Mammoth had its snowiest December on record since 1969. After a storm that dumped 15 feet of snow, skiinfo.com – which tracks snow levels around the world – reported Mammoth had the most snow of any resort in the world.
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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.