How Do You Make A Taco Supreme With Binders And Fillers?

A class action lawsuit filed Friday in federal court in California by the Montgomery law firm Beasley, Allen, Crow, Methvin, Portis & Miles claims Taco Bell’s meat mixture lacks real meat.

The lawsuit filed on behalf of Taco Bell customer and California resident Amanda Obney does not seek monetary damages, but asks the court to order Taco Bell to be honest in its advertising.
Taco Bell President Greg Creed said that the lawyers who filed the lawsuit got their facts wrong and that Taco Bell plans to take legal action against those making the allegations.
“At Taco Bell, we buy our beef from the same trusted brands you find in the supermarket,” Creed said. “We start with 100 percent USDA-inspected beef. Then we simmer it in our proprietary blend of seasonings and spices to give our seasoned beef its signature Taco Bell taste and texture.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.