No One’s Asking For Contextual Ads, But People Do Ask, And Pay For, The Help They Need

Writer, traveler and entrepreneur, Chris Guillebeau, doesn’t like AdSense, the Google product that lets publishers place ads on their site in return for a trickle of change.
Here’s a passage from his free PDF download, “279 Nights to Overnight Success”:
Guillebeau doesn’t run ads on his site, instead he sells Unconventional Guides in eBook form. One of his guides, “Empire Building Kit,” offers to show buyers how to build a successful lifestyle business in one year. Prices range from $149 up to $449 for kits that include case studies, videos, checklists, etc.
Guillebeau also sells travel guides, and advice on how to work for yourself, how to make it as a freelancer, how to use social media as a force for good, and how to make money as an artist.
In “279 Nights to Overnight Success,” Guillebeau advises Web publishers to ask their audience what they need help with. For instance, what can I, David Burn, do for you? Can I introduce you to someone, help you find a job, or provide resources that will help you do your job?
Guillebeau’s point is serve your audience’s real needs and good things will happen.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.