"Our government's flabby, bloated and weak," says the actor in the following Jon Huntsman for President ad currently airing in New Hampshire -- a state where "flabby, bloated and weak" have long been civic sins. According to The New York Times, the ad from Our Destiny PAC, is a key part of Huntsman's chances for an upset victory in the Granite State next month. The group, financed in part by Mr. …
Who On Your Team Speaks Fluent Google?
Molly Wood, Video host at CNET, speaks to iMediaConnection about how advertisers can go about working with Google, Facebook, Amazon and Apple. Wood has some nice zingers in this reel. For instance, about Apple's closed systems she says, "Apple is in charge and you will definitely feel it." She also says, "dealing with Facebook as an advertiser, is sort of like dealing with a toddler. So it's going to be a …
Continue Reading about Who On Your Team Speaks Fluent Google? →
Chevy’s Impala Love Fest Runs Deep
People form bonds with their cars. And that opens the door to emotional advertising. According to NBC Los Angeles, Herb Younger of Redondo Beach was recently reunited with the classic Chevy Impala that he bought in the fall of 1964 in Fort Collins, Colo. (and sold in the 1980s when times were tough). The camera crew told the Younger family they were making a documentary on families, but as we can see, they …
Good Jews Live In Israel, Says Israel
According to The New York Times, American Jews are upset with insulting messages conveyed in a new ad campaign from Israel's Ministry of Immigrant Absorption. The Ministry is headed by Sofa Landver, who belongs to the ultra-nationalist Yisrael Beiteinu party led by Israel’s foreign minister, Avigdor Lieberman. Intended to cajole Israelis living in the United States to come home, critics say the ads smack of …
Continue Reading about Good Jews Live In Israel, Says Israel →
Hopefully, The Good Eats Agency Will Cook Up Fresh Ideas For Its Clients
I've always believed that more agencies need to be specialized in terms of the clients they're willing to serve or the type of work they do. Enter Good Eats, the Food and Beverage Innovations Agency. A little background on the founder, from QSRweb.com: Founded by creative director David Hale, the agency specializes in traditional ad campaigns and brand strategy to sales promotion, social media, direct …
Continue Reading about Hopefully, The Good Eats Agency Will Cook Up Fresh Ideas For Its Clients →
Hopefully The End Of Business As Usual Won’t Have The Usual Readers
I always get a little suspicious when I hear someone proclaim “The End Of…” something related to marketing. See here. And there’s nothing subtle about the title of Brian Solis’ new book, The End of Business As Usual: Rewire the Way You Work To Succeed In the Consumer Revolution. While other folks do a better job of shouting about change at the top of their lungs, Solis is much more methodical. So the structure …
Continue Reading about Hopefully The End Of Business As Usual Won’t Have The Usual Readers →
Buffett Buys What He Believes In And Well Understands
"I'm not comfortable without an honest-to-God newspaper in my hand.” -The Oracle of Omaha Warren Buffett got his start in business as a paperboy. And a paperboy he remains. According to The Omaha World-Herald, Buffett will pay $200 million to buy the state's largest newspaper, a price that is well within his comfort zone. “It is a reasonable investment. There is no question it is affected by the fact that I …
Continue Reading about Buffett Buys What He Believes In And Well Understands →
On Monday, Millions of Holiday Shoppers Busted Out Their QWERTY Keyboards
According to a new Brand Keys survey, Cyber Monday was a big success for online retailers. Traffic to their web stores rose by nearly 25%, which translated to nearly $1.25 billion in sales. Brand Keys says these 15 retailers enjoyed the largest gains: 1. Amazon 2. Wal-Mart 3. Apple 4. Target 5. Zappos 6. Best Buy 7. Kohls 8. Sears 9. JCPenney 10. Macy's 11. Toys R Us 12. Kmart 13. Overstock 14. …
Continue Reading about On Monday, Millions of Holiday Shoppers Busted Out Their QWERTY Keyboards →
