On Monday, Millions of Holiday Shoppers Busted Out Their QWERTY Keyboards

According to a new Brand Keys survey, Cyber Monday was a big success for online retailers. Traffic to their web stores rose by nearly 25%, which translated to nearly $1.25 billion in sales.

Brand Keys says these 15 retailers enjoyed the largest gains:

1. Amazon
2. Wal-Mart
3. Apple
4. Target
5. Zappos
6. Best Buy
7. Kohls
8. Sears
9. JCPenney
10. Macy’s
11. Toys R Us
12. Kmart
13. Overstock
14. Bed, Bath, and Beyond
15. GameStop

What does this tell us, not about the state of the economy, but about selling in general? For one, it says that time-based promotions, particularly annual events like Cyber Monday, are big time drivers.

People want a bargain. Now more than ever.

Perhaps, you have other insights you’d care to share with us here?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.