Advertising News and Know-How
As health care costs increase along with portion sizes, Children's Healthcare of Atlanta has decided to tackle the problem full-on in a series of ads that expose the problem of childhood obesity. The Atlanta Journal-Constitution has more: Using tools such as television commercials and billboards late this year, the campaign has offered stark black-and-white images of overweight children sharing bold and …
Continue Reading about Childhood Obesity Ads Serve Up Truth With A Side Of Guilt →
Allen Adamson, Managing Director of Landor's New York office, has some thoughts to share on what brands need to succeed in 2012 and beyond. Companies that once thought in terms of "built to last" must now think in terms of "built to change." Creative thinking and an entrepreneurial spirit are the price of entry, and any company that doesn't recognize change as the new normal will not have a fighting …
Here's your chance to compete with Charles Barkley. The NBA legend has gained 100 pounds since his playing days, but he's reversing that trend with the help of Weight Watchers. I like this B-roll, as well: According to Marketing Daily, men’s weight-loss efforts account for roughly 15% of the overall market, or $9.3 billion. In related news, Nutrisystem has hired Terry Bradshaw as its …
Continue Reading about Sir Charles Is Counting Calories with Weight Watchers →
Public service advertising no longer belongs to the world of pro-bono work and free late-night media placements. With the opportunity presented by content marketing, brands are beginning to wear their values on their YouTube sleeve. Take Coca-Cola, the soft drink empire found another way to spread happiness, and tie it to the emotion of Christmas. They achieved this by selecting three Overseas Filipino Workers, …
Continue Reading about Happiness Interventions c/o Coca-Cola →
Six days to the Iowa Caucus and anti-establishment Republican Ron Paul is polling well, a fact which frightens mainstream Republicans like Newt Gingrich, who would rather vote for Obama than Paul next November. According to ClickZ, Endorse Liberty, an independent expenditure group established just days ago, is targeting pro-Paul ads to Iowa Republicans on Facebook. The ad links to a lengthy 12 minute video …
Continue Reading about Paul Supporters Say He’s Been Right For Years →
I've been checking in periodically with Gowalla for a year or more, but I recently made the switch to Foursquare. One benefit I see right out of the shoot is Foursquare has an active Deals Dept. According to San Francisco Chronicle, more than 600,000 merchants are using Foursquare to offer deals to people who check in. As you can see from the screen capture, I visited one such merchant in Oregon City on …
Continue Reading about Check-In Specials from Foursquare: Deal Me In →
Here's a fascinating article from the New York Times that suggests online retailers benefit from drunk consumers: “Post-bar, inhibitions can be impacted, and that can cause shopping, and hopefully healthy impulse buying,” said Andy Page, the president of Gilt Groupe, an online retailer that is adding more sales starting at 9 p.m. to respond to high traffic then — perhaps some of it by shoppers under the …
Continue Reading about Liquid Therapy Fuels Retail Therapy →
RFPs are no fun. But a Request for Proposal may be a necessary evil for agencies in need of new business--and every agency is in need of new business. As you can see from the attached graphic, Mirren Business Development in New York City dangles RFPs like candy in front of agency rainmakers. Mirren offers subscription rates to their exclusive content. Rates begin at $96/month for agencies with fewer …
Continue Reading about Rainmakers Gear Up With Mirren’s Paid Content →
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