Get Rid of Cable

Don’t wake up in a roadside ditch.

Don’t have a grandson with a dog collar.

Stop taking in stray animals.

These news Directv spots sure have a lot of directives for us to follow. But it’s this directive the company hopes will come through loud and clear: Get rid of cable.

I like this campaign a lot, probably because it’s a campaign that relies on narrative to sell. And in a clever ways it does sell by painting cable subscribers as lackards and doofuses.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.