Don’t wake up in a roadside ditch.
Don’t have a grandson with a dog collar.
Stop taking in stray animals.
These news Directv spots sure have a lot of directives for us to follow. But it’s this directive the company hopes will come through loud and clear: Get rid of cable.
I like this campaign a lot, probably because it’s a campaign that relies on narrative to sell. And in a clever ways it does sell by painting cable subscribers as lackards and doofuses.
Dan Goldgeier
David Burn
Shawn Hartley
Wade Sturdivant