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Get Rid of Cable

Don’t wake up in a roadside ditch.

Don’t have a grandson with a dog collar.

Stop taking in stray animals.

These news Directv spots sure have a lot of directives for us to follow. But it’s this directive the company hopes will come through loud and clear: Get rid of cable.

I like this campaign a lot, probably because it’s a campaign that relies on narrative to sell. And in a clever ways it does sell by painting cable subscribers as lackards and doofuses.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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Comments

  3. Scott Diefenbach says

    “When people think you’re tough, they just wanna see how tough” hahaa. Great campaign.

  4. Anonymous says

    Get Rid of Cable – but is Dish that much better? NO.
    Indoor Antenna + Video Streamer + Hulu + Netflix = HUGE $avings