It’s New Year’s Day, Do You Know Where Your Headset Is?

It was a pleasure and an honor to appear on Episode 182 of The BeanCast Marketing Podcast last night. It was also a bit of an effort, as I do not recover from two consecutive late nights on the town as quickly as I once did.

I was on the show with Valeria Maltoni of Conversation Agent; Peter Shankman, founder of Help a Reporter Out (HARO); and Marc Whitehead, EVP/Managing Director at Reason Partners in Toronto. Big time tip of the hat to show host Bob Knorpp for the lineup, as these three had a lot to say and a lot of value to add.

For me, one of the highlights of the show comes at 32 minutes in, when Maltoni suggests that “discovery is about remembering” and that we need Apps to help us do that. Shankman picks up her thread, and says, “the concept of digitizing your memories is actually very interesting.” He then points listeners to Timehop, as service that sends out a daily email of your activity on Facebook, Twitter, Foursquare and Instagram from one year ago today. Shankman says he wishes he’d thought of the idea.

At 50 minutes in, Knorpp asks me about the news that the Super Bowl will be streamed for the first time this year, and whether that’s a problem for advertisers. I say no, it’s an opportunity for advertisers, as the streaming audience is likely an incremental audience, and one that’s digitally empowered. For instance, viewers who tune in to the stream will have access to extra camera angles, live stats and they will be able to watch all the Super Bowl commercials on demand. This equates to a better user experience for fans, and it represents a new opportunity for advertisers to not only play TV spots on this extra channel, but to come up with more interactive ideas.

Subscribe to The BeanCast Marketing Podcast on iTunes and discover the parts in this week’s show that interest you most. We also discussed Louis C.K.’s DIY direct distribution deal, how Facebook and Google are dominant in the smart phone Apps arena, the power that Mommy Bloggers wield, and consumers’ general distrust of Facebook stores.

Previously on AdPulp: The BeanCast Episode 164: Can You Say “Ewanick” Three Times Fast?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.