Adpulp

Advertising News and Know-How

Advertising News and Know-How

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Pols Reverse Their Position on Piracy, But Big Content Slaps Back

According to Mashable and Forbes, yesterday's blackout by Wikipedia, and other sites (including this one) caused some pols to rethink their position. PIPA co-sponsor Florida Sen. Marco Rubio pulled his name from the bill Wednesday, and SOPA co-sponsor Arizona Rep. Ben Quayle pulled his name Tuesday. But the war ain't over. An entertainment industry lobbying group by the name of Creative America (a dubious …

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Get Your Taxes Done In South Central

Jackson Hewitt is putting the funk in tax season. Hey, someone has to. Directed by Will Hyde of Superfad for 22squared, the spots feature Montell Jordan's hit song "This Is How We Do It." "In most high-speed commercials, slow motion is the concept," says Hyde, "but with these spots, the technique is subordinate to the comedy itself. It's not often that you sincerely bust a gut on set, but the actors …

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Just Wear It

Today is a new day in Nike history. Take a look at the trailer: And the reveal: Life's a sport, make it count," says Nike. If there wasn't quite enough product in that reveal for you, watch this spot: Now we see! The Beaverton-based sportswear company wants us to wear their branded computers around our wrist all day -- not just when working out -- to constantly remind us to be active and to …

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Running The Numbers On Type-Invertising

Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes "online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent." Song contends online marketers can find what they're seeking in something called “type-in” advertising, which is a branded version of …

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Pin It To Win It

Want to know why a business-to-business technology brand like Advanced Micro Devices (AMD) is on Pinterest, the new social discovery network? Lauren Drell Associate Editor of Mashable has some answers. Since you're not supposed to blast pictures of your products on Pinterest, try to think outside the box and pin images that capture a lifestyle and/or the essence of your brand. Pinterest calls for a more …

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Geeks And Quants Shall Inherent The Agency

Everyone wants to be an agency today. You know, because we're all creatives up in this joint. We just need to release the artiste within. To wit, Ad Age reports that Deloitte recently paid $40 million for Seattle-based mobile shop Übermind. "It's no longer an option to have a bad user experience, so having agency-type creative skills is imperative," says Mike Brinker of Deloitte. Accenture …

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If You Love Corporations, Stop Mitt The Ripper

"If corporations are people, then Mitt Romney is Mitt the Ripper." So says Colbert Super PAC, a political arm of Comedy Central's Stephen Colbert, a.k.a. the joke that's isn't a joke. The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive I love the language in this spot. "If you believe corporations are people, due your duty and protect them." Even the …

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