Just Wear It

Today is a new day in Nike history. Take a look at the trailer:

And the reveal:

Life’s a sport, make it count,” says Nike.

If there wasn’t quite enough product in that reveal for you, watch this spot:

Now we see! The Beaverton-based sportswear company wants us to wear their branded computers around our wrist all day — not just when working out — to constantly remind us to be active and to keep score. Because the “key to doing more, is knowing more.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.