Advertising News and Know-How
Driving to work in Atlanta, I used to hear some really bad radio spots for Accountemps featuring some Spacely-from-the-Jetsons-type awful boss praising some guy called "Bob from Accountemps" while berating a squirrelly-voiced employee. Lately, however, the campaign has taken a bit of a turn with Christopher Guest-style spots entitled, "Find Your Bob." FindYourBob.com has more information about …
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A new campaign for Planters aims directly for men with a new "NUT-rition Mix," and ties in "Men's Health" magazine in the process: From the press release: ”This is our first time working with a snack brand, and the product had to meet the high standards our readers know to expect from us,” said Ronan Gardiner, Publisher of Men’s Health. “Our food and nutrition editor worked closely with the team at …
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In my experience with an iPad and iPhone, it's the brands that provide some utility that make the most of the mobile space -- not the brands that use mobile for advertising. A new article in the Wall Street Journal crunches the numbers and takes a closer look: Millennial Media runs the world's third largest mobile ad network after Google and Apple. The company delivers ads for clients into spots available in …
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I still listen to terrestrial radio, so I hear local radio advertising constantly. Now, according to the New York Times, Pandora is going after the same type of advertisers. This year, Pandora has had 400 local advertising campaigns across the country. One new client was Planet Honda in Union, N.J., whose president, William Feinstein, said he gave up on terrestrial radio years ago because he felt it cast too wide …
AdPulp readers have been invited to preview a new creative networking site called StudioVox, which aims to connect creatives of all kinds with agencies, artists, and other firms serving the creative community. Simply go to StudioVox.com and enter StudioVoxBetaCode023 when prompted. The service will be free to all users. It's a crowded social networking world out there, so we'll see how much traction and …
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I've been to many ADDY shows in several different cities. And judged the shows in a few others. I think you can tell a lot about a city's ad professionals by the way they run their ad clubs and ADDY show. Smaller cities tend to make it a bigger deal because it's so community-focused and an important business event. In Atlanta, everyone socializes and no one pays attention to the work on display. Here in Seattle, …
I have to admit, I'm usually nonplussed by videos like this showing guerrilla stunts, but this one, done in Belgium for TNT, is pretty fun: With over 5 million hits, it's certainly spread beyond Belgium. The townspeople watching all this don't seem to have much of a reaction. And with the unfurling of the banner in English, it's clearly intended for a larger audience. Duval Guillaume was the agency …
Can't say I know much about ladders or ladder brands, but this spot for Werner Ladders makes one point. And makes it very simply and effectively. New Atlanta agency Seed Factory Marketing created this video for the web, with edited versions running on TV. Such a simple idea. I wish more clients could subscribe to the "say one thing" theory of advertising. …
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