Werner Ladders Keeps The Hierarchy Of Benefits Very Short

Can’t say I know much about ladders or ladder brands, but this spot for Werner Ladders makes one point. And makes it very simply and effectively.

New Atlanta agency Seed Factory Marketing created this video for the web, with edited versions running on TV. Such a simple idea. I wish more clients could subscribe to the “say one thing” theory of advertising.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.