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Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Halls Unceremoniously Dumps JWT for Younger, Prettier Agency Partner

JWT was thrown under a bus this week by Halls, which Mondelez International (formerly known as Kraft Foods) counts as one of its “power brands,” thanks to a 24.7% share in the medicated confectionery category globally. According to Ad Age, Mondelez shifted its global Halls creative business to Wieden & Kennedy, abruptly ending its four decade-long relationship with JWT. For reference, here's a Halls' TV spot …

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Transition To The Modern World, Give Markets A Chance

Jaron Lanier, author of Who Owns The Future?, asserts that the rise of digital networks led our economy into recession and decimated the middle class. Looking forward, he says it is time for ordinary people to be rewarded for what they do and share on the web.   In an interview with Nieman Lab, Lanier argues: If you have universal backlinks, you have a basis for micropayments from somebody’s …

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Brands Test New In-Stream Lead Generation Tool on Twitter

If you could act on a promotional offer midstream while surfing Twitter, would you? According to Online Media Daily, Twitter is testing a new lead generation tool. Advertisers can offer Twitter users deals and discounts in the ad unit or via an in-stream landing page. Those who wish to claim the offer simply click the button and the discount is automagically delivered to your digital doorstep. Need a hotel …

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Using Interactive Technology To Forward The Brand Story

Media companies certainly have a ton to gain by solving the online advertising riddle that continues to plague Adland, for they will be the direct beneficiary of client dollars invested. According to Adweek, The New York Times' 10-person Idea Lab is helping to reshape what it means to be a display ad. Just as technology enables the Times to tell stories in a more visual, more interactive way, it now affords …

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Site AI Aims To Bring Big Interpretation To Big Data

I've written before about a company called Automated Insights and their "written" fantasy football recaps and other content. Now, they're broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our use of data, charts, dashboards, and infographics and …

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No Need To Hide, Just Make Advertising And/Or Content Worth Showcasing

On this week's edition of The BeanCast -- the best podcast about Marketing on the air -- I claim that "Native Advertising" is the dumbest term that I've ever heard. And it is, but even worse than the term itself is the fuzzy thinking behind it. It's no wonder that no one even knows what it means, much less how, when or why to execute a Native campaign. Rebecca Lieb an analyst for Altimeter Group, writing for …

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Ad Curmudgeons Speak Up On The BeanCast This Week

Bob Knorpp, host of TheBeanCast, invited me back on his show this week. Bob Hoffman, George Parker and Augie Ray joined me as a guest. How I got lumped in with this cast of curmudgeons I don't know, but I'll take what airtime I can get. Listen here: BeanCast 251 or directly in iTunes. This week's BeanCast opens up with a long-winded discussion of Native Advertising, Content Marketing and whether or not ad …

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