Advertising News and Know-How
Wal-Mart want to clear some things up. Hence, the launch of a new PR-driven site, TheRealWalmart.com and new TV spots that began airing on Saturday during the Kentucky Derby. According to The Wall Street Journal, the campaign is the company's first purely image-based ad push in several years. WSJ also reports that Wal-Mart's "energized differentiation," an advertising term for the direction a brand is …
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You know how you can tag your friends in a photo you upload to Facebook? Now Facebook-owned Instagram is introducing the tagging feature. Mike Isaac of All Things D believes the move could be a boon for brands. Photos of You essentially gives a brand the ability to crowdsource photos of its products — likely put to use — from the millions of people who are on Instagram and taking pictures all the time. …
Continue Reading about Instagram Gets All Facebookey, Introduces Who’s Who Photo Tagging →
What has Twitter unleashed with its new video platform, Vine? For one, instructional video now comes in six-second bites, care of Lowe's, BBDO New York and director/photgrapher Meagan Cignoli. Here's another tutorial from Lowe's, also in six second frames meant to be digested on Twitter. And here's a non-branded Vine from Ms. Cignoli, an artist busy exploring what the platform offers. …
Just when we wrap our collective heads around the concept of real-time marketing, along comes on-demand marketing to steal some of real-time's thunder. According to Peter Dahlström and David Edelman of McKinsey, "the coming era of ‘on-demand’ marketing" will revolve around four key areas: Now: Consumers will want to interact anywhere at any time. Can I?: They will want to do truly new things as disparate …
Continue Reading about Have You Stoked Your Frictionless Data Feeds Today? →
When I opened my copy of Advertising Age today, I was confronted with this coverwrap from PointRoll. I'd like to think that if I were to create an ad that, by simple virtue of its placement, would immediately command the attention of every Ad Age subscriber, I'd do something a lot less, well, sucky. There are some infographics on the back of the wrap. They suck a bit less, but the whole concept (and I use …
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Remember when the call was put out to accelerate our processes and get up to Internet speed? I think we've done it, because today a huge company can emerge from a dorm room to become a major Silicon Valley-based player in just a handful of years. Said company--Facebook--can then go public (after which its officers may begin to get their fortunes out, before the whole thing fizzles). According to San Francisco …
Continue Reading about Create Compelling Mobile Experiences, Or Facebook Falls Apart →
In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view. Quick, look at this idea -- a smart beer cup connected to your Facebook account -- for it too may slide from view. Chris Matyszczyk writing for CNET says: I am sure that some will be vastly entertained by waking up after a night when they got truly …
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In the ad business we hear about brands wishing to reinvent themselves daily. In fact, many of us have heard these exact words (more than once), "We want to be just like Apple." Thankfully, there are few signs of brand-specific cluelessness this overt. Like agencies seeking a new skin, I am not convinced a full scale brand reinvention is possible, but evolution and new growth certainly is. According to USA TODAY, …
Continue Reading about Hooters Working To Insert The Restaurant Into Its “Breastaurant” Brand →
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