Advertising News and Know-How
Hood River, Oregon is known for lots of things: Beautiful scenery, kitesailing and kayaking, and a charming downtown. It’s also home to a quirky little company called Bunnyjuice that’s making a splash in Las Vegas hotels. The company offers “Lovekits” available for purchase in-room. You know, a little something for when you and your sweetie polish off those bottles in the minibar. As CEO Tod Guenther explains …
Continue Reading about Spotlight On NW Brands: Bunnyjuice Spices Up Hospitality →
It was a good day in golf. The good guy, Phil Mickelson, shot four birdies through the last six holes today to win the British Open at Muirfield, an historic course and one that eats lesser men alive. It was also a good day for KPMG the global audit, tax and advisory firm with headquarters in the Netherlands. As you may have noted, Mickelson is sponsored by the Big Four auditor. The firm's call letters are in …
Continue Reading about KPMG And Phil Mickelson Make History and Headlines Together →
Impatient, are we? Not so much by nature, but by digital design. If something takes a few seconds to load, for instance, we act as if we are being cheated of precious time. The powerful multi-way communication channels we now rely on have also reset expectations. Emails can sit there unanswered, but ignoring an Instant Message is another issue entirely. Now, take that concept to Twitter and Facebook. According …
Continue Reading about Customer Service Defines Your Brand In A Way Advertising Never Will →
Which audiences respond best to content marketing? It's a large question with different answers for each industry. Recently, I had the opportunity to explore the topic by looking closely at how luxury resort destinations use content to create interest and drive four- and five-digit bookings. It’s summertime and the living is easy. Time to load the crossover SUV and point it in the direction of the nearest …
Continue Reading about Make A Mag: Content’s Role In Driving Luxury Vacation Bookings →
Generally speaking, clients across the board are not impressed. They want results and all ad people have to peddle is their sacrosanct creativity. That's the news from The Fournaise Marketing Group (c/o Warc, which interviewed more than 1,200 chief executive officers and decision makers around the world for its 2013 Global Marketing Effectiveness Program. A full 78% of CEOs thought agencies were not …
Continue Reading about CEOs Not Pleased With Creative Snots Who Pack No Data →
Morgan Stanley via The Martin Agency is repurposing the public works mural from the 1930s in order to promote itself and the same banking system that brought our nation to its knees. According to Adweek, the brand's new 60-second anthem and other elements in the campaign "echoes New Deal-era murals by artists like Thomas Hart Benton and Diego Rivera to illustrate, with a contemporary edge, Morgan Stanley's …
Continue Reading about House of Morgan Uses Socialist Imagery To Promote Responsible Capitalism →
Money talks, but in airports and on board airplanes money screams. If you're a first class passenger, for instance, you get to jump the line. It's the way of the world. We respect influence, and influence can be purchased for a pretty penny. NPR produced a segment today on travelers stranded in Newark and unable to get a flight to San Francisco, due to the crash of Asiana Flight 214 from South Korea. The …
Continue Reading about You’re Equal In The Eyes of the Lord, Airlines Are Another Unholy Story →
Check out this 472-slide presentation from HubSpot. It's quite entertaining and comprehensive. The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software Have a great Independence Day Weekend. …
Continue Reading about Some Light Holiday Reading: The Evolution Of Advertising →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
