Advertising News and Know-How
Maybe someday USA TODAY will hire me to cover Cannes for them. Until that day, we'll have to do with Michael Wolff's coverage. Apparently Wolff wandered into a party where Jay Sears from Rubicon Project, "the leading technology company automating the buying and selling of advertising globally," was explaining how in three years 50% of all media buying will be automated. Wolff says he has no idea what that …
Continue Reading about Media Buyers, You’ve Been Disintermediated By The Modern Abacus →
The newspaper business fascinates me. Like advertising, it's a place for rogues. And like advertising the industry is rapidly morphing into something hardly recognizable to its senior practitioners. Change is natural, of course, but change is not always good. According to Columbia Journalism Review, "The Oregonian is about to get Newhouse’d." The Times Picayune company yielded to NOLA Media Group (and Advance …
Over the years, AdPulp has written many stories referencing Kevin Robert’s book Lovemarks, an overly designed Saatchi & Saatchi promo piece wrapped in a trademarked branding process. It’s amusing to note now that in 2006, a former CEO of a department store was so enamored of the book he hired Saatchi to turn his store into a “Lovemark.” That beloved department store? JC Penney. But Lovemarks the book is so…well, …
Continue Reading about Loveworks Promotes An Agency, Not A Marketing Methodology →
“Portland. Yes. Life’s Good Here.” That's the new pitch from Portland, Maine. According to Bangor Daily News, the phrase is derived from an essay by the late-author John Preston, who settled in Portland in 1979 and in one seminal writing answered colleagues who had been asking if he planned to ultimately move back to New York City. After expressing his affection for his adopted home, Preston concluded his …
Continue Reading about Good Exists! Go To Portland, Maine And Experience It →
Today, health insurer Aetna is launching a new campaign themed, "What's Your Healthy?" Created by Arnold Worldwide and Digitas, the campaign seeks to do what so many health insurance providers are trying to accomplish: Engage their customers and get them to be "proactive" about their healthcare. Pushing healthy habits ultimately reduces healthcare costs, so it's not shocking to see most insurers focusing their …
Continue Reading about Healthcare Marketing Is Growing Like A Pubescent Teenager →
I see a lot of PR pitches, just like I see a lot of advertising. I don't mind the over-exposure, because it is my job and my passion. However, I do mind especially crass and often repeated attempts to reach me, and the general lowering of standards industry-wide. According to Ragan's PR Daily, the ratio of PR people to “pitchable” journalists is estimated at 4 to 1. This certainly explains my inbox. Here's …
Continue Reading about When Will PR Grow Up And Be All It Can Be? →
In a world where relationship marketing is the be all and end all, email wins again. A new study conducted by Lyris and recapped by Marketing Profs, lays out the argument for email (click for infographic). I'm surprised to see email rank higher than personal referrals. What does that say about the state of our friendships today? Maybe nothing. Another interesting data point in the graph is how far down …
I’ve long ago stopped paying much attention to people who throw around the word “branding” or keep harping on the meaning of “brand.” Because depending on where you work — an ad agency, a design firm, a digital marketing shop, etc. — branding and brand building means something different to you. Still, it’s illuminating to read a book like Idris Mootee’s 60 Minute Brand Strategist: The Essential Brand Book for …
Continue Reading about 60 Minute Brand Strategist Goes Deep Into Branding With Style →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
