KPMG And Phil Mickelson Make History and Headlines Together

It was a good day in golf. The good guy, Phil Mickelson, shot four birdies through the last six holes today to win the British Open at Muirfield, an historic course and one that eats lesser men alive.


It was also a good day for KPMG the global audit, tax and advisory firm with headquarters in the Netherlands. As you may have noted, Mickelson is sponsored by the Big Four auditor. The firm’s call letters are in fact emblazoned across the man’s visor, as is the custom today.

KPMG’s interest in golf also extends to Golf Business Community, a site the firm maintains for “individuals within the golf industry who are interested in building and maintaining relationships, and accessing golf research and golf industry news.”

This isn’t Nike Golf or Puma Golf mind you, this is a buttoned down firm of auditors who come in and look at your firm’s books to see where the leaks are. Scary suits, these guys are. No doubt, that’s why they work to cultivate a friendlier image via clear and liberal support for the great game of golf (which happens to be played by lots of rich white men in need of consulting services).

KPMG also added LPGA champion and #2 ranked player Stacy Lewis to its roster of sponsored players last spring. As part of the agreement with KPMG, Lewis will now wear the KPMG logo on her golf shirt and shirt collar during all of her golf-related appearances.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.