Advertising News and Know-How
Generally speaking, clients across the board are not impressed. They want results and all ad people have to peddle is their sacrosanct creativity. That's the news from The Fournaise Marketing Group (c/o Warc, which interviewed more than 1,200 chief executive officers and decision makers around the world for its 2013 Global Marketing Effectiveness Program. A full 78% of CEOs thought agencies were not …
Continue Reading about CEOs Not Pleased With Creative Snots Who Pack No Data →
Morgan Stanley via The Martin Agency is repurposing the public works mural from the 1930s in order to promote itself and the same banking system that brought our nation to its knees. According to Adweek, the brand's new 60-second anthem and other elements in the campaign "echoes New Deal-era murals by artists like Thomas Hart Benton and Diego Rivera to illustrate, with a contemporary edge, Morgan Stanley's …
Continue Reading about House of Morgan Uses Socialist Imagery To Promote Responsible Capitalism →
Money talks, but in airports and on board airplanes money screams. If you're a first class passenger, for instance, you get to jump the line. It's the way of the world. We respect influence, and influence can be purchased for a pretty penny. NPR produced a segment today on travelers stranded in Newark and unable to get a flight to San Francisco, due to the crash of Asiana Flight 214 from South Korea. The …
Continue Reading about You’re Equal In The Eyes of the Lord, Airlines Are Another Unholy Story →
Check out this 472-slide presentation from HubSpot. It's quite entertaining and comprehensive. The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software Have a great Independence Day Weekend. …
Continue Reading about Some Light Holiday Reading: The Evolution Of Advertising →
Seattle-based retailer Nordstrom is extremely popular on Pinterest. The brand has 4.5 million followers there, compared to 270,000 followers on Twitter and 2.1 million likes on Facebook. According to Geekwire, the retailer is using their Pinterest popularity in a new test. At retail! The new experiment showcases the most popular “pinned” items from the retailer at 13 stores across the country. Bryan …
Continue Reading about Nordies Displays What’s “Popular on Pinterest” In-Store →
SEATTLE—You have to trek up four flights of inconveniently located stairs to get to the office of Square Tomato, an agency located in the shadow of CenturyLink Field. So when a strange man knocked on the door unannounced and inquired about advertising services, agency principal Frank Clark was a little skeptical. Turns out the man was the CEO of Allsports, a sporting goods equipment company. He was actually …
Continue Reading about Square Tomato Looks For Juicy Client Challenges →
Reduce. Reuse. Recycle. Those three calls to action are well known throughout the culture thanks to the efforts made by environmental activists since 1970. Now, according to a story in Los Angeles Times, there's an update for conscious consumers to consider: Reuse. Remake. Refrain. The article focuses on the "Reuse" and "Remake" aspects of the solution. But I'd like to pull a factoid from the story that helps us …
Continue Reading about “Waste Not, Want Not” Updated For Today’s Conscious Consumer →
Anyone who’s ever worked in an office where fear is the motivational tool of choice (in other words, anyone who works in Advertising) will appreciate this interview with Paul Venables from Sunday’s New York Times. Specifically his observation that when it comes to motivating creative people, “What generally doesn’t work, or only works for a short time, is the fear-based motivation, the overt competition.” He …
Continue Reading about What Being A Fearless Leader Really Means →
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