The Whole Nation Gets Scroogled When Kids Don’t Learn The Basics

Kids today are exposed to ads in the school setting. There’s a problem no one’s parents had.

Microsoft sees opportunity here and has introduced Bing for Schools, which removes all ads from searches on the school’s network, adds strict filters to help prevent adult content, and enhances privacy protections.

Bing for Schools, a pilot program, is available at no charge for K-12 schools in the U.S., public or private.

I do like Bing’s direct slam on Google and the use the neologism Scroogled. But I can also think of other more problematic areas for Bing to address. Like bullying.

Exposing kids to advertising is a teaching moment and an important part of developing media literacy. Meanwhile, underfunded schools continue to underperform. So, while it’s no fault of Bing’s necessarily, they opted to solve too easy of a problem here.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.