It really has become quite the phenomenon for ad agencies to roll up their trademarked processes and new business presentations in full-length books. We get a strong whiff of that in Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu and Darren McColl of SapientNitro. At its core, Storyscaping is essentially an exhortation we’ve heard many times before: Brands and companies need to …
Telling A Life Story Reaps Rewards For Buntin
Congrats to friend of AdPulp Jason Wright and the crew at The Buntin Group in Nashville. They recently won a Silver at the national American Advertising Awards for this short film done on behalf of A Life Story Foundation, which promotes awareness of ALS (Lou Gehrig’s Disease). The video features Kevin Swan, who was diagnosed with ALS in 2012. Shot by the creative team (no outside director), the film is part …
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Jack Link’s Jerky Returns To The Wild With New Campaign from Carmichael Lynch
Fans of Jack Link's meaty treats are not done "Messin' with Sasquatch." For this, we can be thankful. However, there are new beasts to contend with. This eagle, for instance: http://youtu.be/F-z7Bv9xGZ8 “Hangry Moments,” developed by Carmichael Lynch, will run alongside the existing “Messin’ with Sasquatch” campaign, also developed by Carmichael Lynch. “We’re really proud of the work that we’ve done for …
Holding Companies Don’t Hold All The Cards
A recent article in Adweek wondered if independent ad agencies can thrive in the "merger era." The answer, of course, is yes. In the era of "storytelling" and "content" nearly anyone and their project manager can get into the advertising business. But it's not a guaranteed path to success. The weaknesses of upper management are more visibly pronounced and felt. Dysfunction can’t be covered up in layers of …
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Today Is National Hamburger Day. Tweet It Twice.
I have never been a fan of anonymous content. I rarely point to it. But today is a new day. The latest in Digiday's series of anonymous reports from inside the agency business—Confessions of a social media strategist—is worth a careful read. The anonymous writer works at one of "the leading digital agencies in New York." The critic claims that social departments place too much value on engagement, and "the other …
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Viewer Counts In The Millions An Impressive New Agency Credential
Mashable's Todd Wasserman believes the ad industry's "state of flux has swung open the doors for entrepreneurs, usual refugees from big agencies looking to capitalize on new opportunities." Hey, I can identify with that. Wasserman points to three new types of ad agencies, including the viral video factory. He argues that it is impossible to create a viral video, but then points to an agency that does so …
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Ride The Big Benzos To Rainmaking Glory, Says @MBUSA
When you have a big pitch ahead, how you arrive at the meeting determines, in part, your ability to perform at peak condition. Are you harried from a long flight? Was your night in the Holiday Inn Express less than billed? Does your rental car smell of tobacco or worse? Here's a better idea, buy or lease a Mercedes-Benz GL63 AMG and arrive with the cool confidence you need to land a big fish: The …
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Two New Commercials Use Anti-Digital Sentiments To Sell Things
Let's make fun of digital culture, shall we? It's certainly an easy target. Post by AdPulp. With barbeque season upon us, Kingsford Charcoal is launching a new campaign with the aggressive tagline “Get Off Your Gas.” The work was created by DDB California, which neatly showcases the contrast between the self-indulgent, smartphone obsessed and those who embrace the simple pleasures of life, like …
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