Two New Commercials Use Anti-Digital Sentiments To Sell Things

Let’s make fun of digital culture, shall we? It’s certainly an easy target.


With barbeque season upon us, Kingsford Charcoal is launching a new campaign with the aggressive tagline “Get Off Your Gas.” The work was created by DDB California, which neatly showcases the contrast between the self-indulgent, smartphone obsessed and those who embrace the simple pleasures of life, like charcoal grilling.

Now, let’s look at another spot—this time from Crispin, Porter + Bogusky—which is built on this simple truth: people lie on the internet.


To get back at these TV-making smart asses, an angry Webster might say mean things on his blog, or Tweet up a storm. But that’s such a lame response to well-made and well-funded broadcast sarcasm. Well-made and well-funded broadcast sarcasm has Chevy Chase, Bill Murray and Tina Fey on its side. Who do bloggers and Tweeters have to defend their honor?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.