Congrats to friend of AdPulp Jason Wright and the crew at The Buntin Group in Nashville. They recently won a Silver at the national American Advertising Awards for this short film done on behalf of A Life Story Foundation, which promotes awareness of ALS (Lou Gehrig’s Disease). The video features Kevin Swan, who was diagnosed with ALS in 2012.
Shot by the creative team (no outside director), the film is part of a campaign called “Rewrite the End of ALS.” According to Jason, “It’s not about feeling sorry for people with the disease. It’s about doing something to save their lives. No film technique or special effect can convey that thought better than simply showing what Kevin is up against and then showing that he hasn’t given up.”
It’s a powerful piece of storytelling.