Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

By

Columbia Sportswear Films Brand Advocates On Field Trip In Jordan

Columbia Sportswear has been "trying stuff since 1938." Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer's role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full time editors or paid professional athletes. They are college students, they are …

Continue Reading about Columbia Sportswear Films Brand Advocates On Field Trip In Jordan →

By

Ad Agencies Looking To Win More Business Need The Levitan Pitch

I suppose in a perfect world, a client in need of an advertising agency would point to an ad campaign they admire and say, “Let’s hire the people who did that.” We wouldn’t need the agency pitch process that is part ‘Dating Game,’ part dog and pony show, part theater, and part…well, part marketing services evaluation. Since we don’t live in that world, we need Peter Levitan and his book The Levitan Pitch: Buy This …

Continue Reading about Ad Agencies Looking To Win More Business Need The Levitan Pitch →

By

Here’s A Provocative Question: “What Do You Hate About This Business?”

Digiday asked Matt Williams, CEO of The Martin Agency in Richmond, some good questions. Including this one: What are your go-to interview questions? What do you hate about this business? And what do you worry about if you were to get this job? That’s basically a way of asking people what’s important to them. No one has ever asked me what I "hate about the business" in the context of a job interview. If …

Continue Reading about Here’s A Provocative Question: “What Do You Hate About This Business?” →

By

Put Your #PinkiesDown And Your Cans In The Air

Union Wine Co. of Tualatin, Oregon is making waves in the wine world—which like the ad industry, is ripe for reinvention. From the start, Union’s primary goal has always been to reduce the pretension associated with wine drinking by making great wine without all the fuss. In an effort to bring this “pinkies down” philosophy to life, Union Wine Co. teamed up with Portlandia producer, David Cress, Eric Edwards …

Continue Reading about Put Your #PinkiesDown And Your Cans In The Air →

By

Salute Garage Rock With A Captain & Coke

Given that many lifestyle brands are also publishers today, brands have an opportunity to bring beauty and intelligence into the world, not just more "Look at Me!" adverts. For instance, King Tuff's new single, "Danger in the Dark," was created for the Captain Morgan brand's new global advertising campaign, The Tavern Series, which premiered in Mexico last week. "Danger in the Dark" will also appear on …

Continue Reading about Salute Garage Rock With A Captain & Coke →

By

Nebraska Tourism Puts All Its Chips In The Nice People Basket

Last Saturday, I called Comcast and ordered up the Big 10 Network—something I do each September in order to see the Nebraska Cornhuskers take opponents apart on the gridiron. While thusly occupied, I saw something I disliked between plays—new Nebraska Tourism advertising from Bailey Lauerman (generally considered to be the state's top ad agency). http://youtu.be/eIkXtfFR1PQ Strategically, the campaign is a …

Continue Reading about Nebraska Tourism Puts All Its Chips In The Nice People Basket →

By

If Your Dad Didn’t Drink Miller Lite, You’d Be Stardust

Miller Lite is an iconic beer brand. I appreciate that the two spots shown below honor and feature this basic brand fact. http://youtu.be/vB0Ozm8bMgg "Miller Lite, we invented light beer, and you." An audacious claim, for sure, but will it drive members of Gen Y to belly up to their local dive bar and order one 96-calorie Miller Lite after the next? If that one doesn't do it, this next spot might. It …

Continue Reading about If Your Dad Didn’t Drink Miller Lite, You’d Be Stardust →

By

The Optimists At 72andsunny Are Rockin’ In The Paid World

The Hundreds paid a recent visit to 72andsunny in Playa Vista. The result is a look inside one of today's top agencies and their remodeled mid-century modern offices. http://youtu.be/2-p_C_T_Mgo If we were an architectural lifestyle 'zine, we'd jump all over the intricacies of the building design, and how Howard Hughes once worked here. But what AdPulp readers want to know is HOW THE HELL to get a job at …

Continue Reading about The Optimists At 72andsunny Are Rockin’ In The Paid World →