Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Subway Crosses The Line, Bruce Turkel Throws A Flag #goodcall

Miami ad man, Bruce Turkel, appeared on Fox to provide expert commentary on two new commercials: a sexist blunder from Subway and a spot from Domino's that features a voice ordering app for pizza. http://youtu.be/Ok3Rk4JfGmc Turkel rightly claims that Subway missed the mark. You don't tell people to go on a diet so they fit into sexy Halloween costumes and get away with it. And Subway didn't get away with it. …

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Will The Real Experience Designer Please Stand Up?

Titles are superficial. And like so many superficial things, we cling to them dearly. Particularly so in the ego industries where a director is someone with a seat and a say. Hey, I get it. It makes sense. When it takes you 15 years to make it to creative director, you want to revel in the majesty of it all. At least until the wight of the meetings crushes you, at which point you could care less what you're …

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Brand Activation Is A Global Movement

Once upon a time, I lived in Chicago and I spent some time freelancing for Frankel. Bud Frankel was a pioneer in sales promotion, and I thought it was pretty cool to see him walking the halls as Chairman of the firm he founded, led and eventually sold. The sales price in 2000 was estimated at $140 to $150 million, and Mr. Frankel owned 70% of the company at the time. Frankel was eventually folded into Arc …

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Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast

Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several more of her core beliefs in a tidy piece on Medium. For instance, this belief is as charming as …

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Fresh, Tempting Sunbeam — The Bread You Need For Energy

Advertising is alive. As such, the industry evolves, sometimes as dizzying speeds. If you doubt me, please take a look at the following exhibit, a series of Sunbeam Bread TV spots from 50+ years ago. The announcer says, "Buy energy-packed Sunbeam bread" with such enthusiasm, how could our grandmothers have put up any resistance? I mean seriously, this bread is just loaded with product benefits. …

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September Surprise: Republican Dr. Monica Wehby Supports Gay Marriage

Oregon Senator Jeff Merkley is running anti-Koch brothers ads that say, "Monica Wehby may be a good investment for the Koch brothers. But she’s the wrong choice for Oregon." It's a good line and one I am apt to agree with. http://youtu.be/CtK5mr63PaE Now, let's look at the challenger for a minute. Her views on certain things appear to be unorthodox. http://youtu.be/qAQ6fH1CFwg Yes, you just saw former …

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