Titles are superficial. And like so many superficial things, we cling to them dearly. Particularly so in the ego industries where a director is someone with a seat and a say.
Hey, I get it. It makes sense. When it takes you 15 years to make it to creative director, you want to revel in the majesty of it all. At least until the wight of the meetings crushes you, at which point you could care less what you’re business card says you do.
According to Christine Pillsbury, founder and director of experience design at altrd, in Salem, MA, “The new economy folks, product developers and start-ups, don’t want a Creative Director. They hear that and think: Right-brained. Temperamental. Expensive Ideas. Awards not ROI. #ProbablySmokesPotToo”
She concludes that “We are all experience designers now.”
Is she right?
Are we designing experiences now?
I think yes, in a way, Pillsbury is right.
I’m a writer and editor, not a designer, but here I am creating an atmosphere (which may be just shy of an experience) with words.