Women like NFL football. A lot! Millions will be watching later today when the Seahawks and Patriots battle for the crown. The Washington Post claims that women are the league's most important demographic. Women make up an estimated 45 percent of the NFL’s more than 150 million American fans and have become perhaps pro football’s most valuable players. Female fans, a group beloved by advertisers, represent the …
Sundays Are For Football. You Can See The Ads Now.
Only the most fortunate and well-heeled brand managers have $3.5 million at their disposal for 30 seconds of air time this Super Bowl Sunday. Let's have a look at how some of the titans of the Ad Game are spending their ad dollars this season. Budweiser and it agency Anomaly are bound to move people with this horse-and-puppy tail. I don't love how wolves are portrayed in the spot, but hey, I recognize it is a …
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In Little Rock, It’s A Family Affair
Thanks to this article in Arkansas Business, I came across news that the Cranford brothers of Little Rock, Arkansas have banded together to form a new agency called Cranford Co. If you're not up on Arkansas advertising industry history, let it be known that Jay, Ross and Chris Cranford are sons of Wayne Cranford, who founded Cranford Johnson in 1961. That firm eventually merged with Shelby and Wayne Woods' …
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Tough Man, Tender Chicken Looks At An Iconic Spokesman And Memorable Brand
These days, seeing a CEO appear in their company’s ads is quite common. But back in the 70’s, it was rare. So when NYC ad agency Scali McCabe Sloves convinced chicken processor Frank Perdue to star in his own ads, he was reluctant. But it turned him and his brand into a household name. That, and many other stories, are recounted in his wife Mitzi’s new book Tough Man, Tender Chicken: Business & Life Lessons from …
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This Christmas, Enjoy Wexley’s Non-Denominational Holiday Greeting
Wexley School for Girls wishes to extend you a warm holiday greeting. The only problem is, it is 2014 and our culture is drowning in politically correct language. Therefore, the agency set out to not offend with this non-denominational winter song: http://youtu.be/Sp3q6WO4tAU At the end of the video, viewers are further encouraged to explore more options. I made another adventurous click and found this seasonal …
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Right In Front of Elliott’s Eyes, Media And Advertising Mutate
Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. Still getting pitched at 1:48 pm ET on my final day at #TheNewYorkTimes. In holiday spirit, won't unleash a "Stuartism" on hapless PR person— Stuart Elliott (@stuartenyt) December 19, 2014 In his final piece for The Gray Lady, Elliott describes some of the biggest …
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Taking Down Goliath Is Digital 101 For The Davids Of Business
If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are found in Kevin Ryan and Rob “Spider” Graham’s new book Taking Down Goliath: Digital Marketing Strategies for …
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To Drive Chevy, Larkin Sandgroper Migrates To Detroit
I am fortunate to meet interesting people care of my work here at AdPulp. Can I tell you a story about one such reader turned friend and colleague? Charlie Quirk is a Larkin Sandgroper, a.k.a. a man from Western Australia. He plays Aussie Rules Football, drinks beer and tells off-color jokes. He's also making his way in the ad business, in a big way. Yesterday, the U of O alum and veteran of several agencies in …
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