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Advertising News and Know-How

Advertising News and Know-How

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Lee Clow, Supreme Master, Will See You At The Gala

"Every morning I sit for hours on the beach holding my ether orb." -Lee Clow The "cult of creativity" that is LA's ad scene, will be gathering at the Beverly Hilton this week to give themselves trophies. What you are about to see are promotional videos for the "Sold Out" event. https://youtu.be/g2W8JIaWWCM Southern California advertising people have strange leaders and even stranger rituals. But I …

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Clearasil May Not Know Teens, But It Knows When To Trust Its Ad Agency

Droga5 and Clearasil found a new way to talk to teens. This is from YouTube: Teens, would an uplifting video be a good way to tell you how fast our products work? We made one. For you. Because we heard you like these. We hope you like this one. Let us know if you do! Or if you don’t! Or let us know anything, really, whatever you want to tell us. https://youtu.be/8tD1zcqlj98 And this: Teens, we heard …

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Trump’s “First Family” Look Is An Image That’s Hard To Beat

There are new and variable factors to the election this year, which makes it maddening and interesting at the same time. Without wanting to forward anyone's political agenda, as advertising professionals, we do want to offer what insight we can about the use of advertising to win elections. Much has been made of Donald Trump's mastery of "earned" media, but what of his "paid" media approach? Are his ads winners or …

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Grain Belt’s New Lager Gets The Colle & McVoy Treatment

Inspired by the Mississippi River and the hard working lock and dam system that powered the original Grain Belt brewery, this new brew combines old-world techniques with a hint of hops to bring the traditional American lager into the 21st century. Design and packaging from Colle + McVoy in Minneapolis. Grain Belt is now made by another Minnesota brewing icon, August Schell Brewery of New Ulm. …

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Spotlight On NW Creative: Fell Swoop And Its Unique Client Mix

After living in Seattle for a few years, it’s become clear to me that many shops here struggle to capture significant business from clients headquartered beyond the west coast. Which is why seeing People, Time Inc., and Conde Nast on the roster of local agency Fell Swoop is so startling and highly refreshing. Founder Matt Dente was able to develop relationships with those clients while working in New York, and …

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Advertising Design and Typography Teaches The Craft Methodically

As an advertising instructor, I rely on all sorts of books and materials to help my class learn where “the bar” is. But most of what I use is written by working professionals in the business, aimed at other working professionals. It’s rare that I ever see an actual advertising textbook. So Alex W. White’s Advertising Design and Typography was an intriguing look at what’s being taught in college-level ad …

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Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter

Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for "Mandroid." (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards to win. David Griner of Adfreak reported on the Mandorid campaign last year, when it was new. Turning …

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