Advertising News and Know-How
Etsy Studio will hook you up with craft supplies (and a heaping helping of hipster hyperbole). https://youtu.be/T0IYZXDil6o "It's time to start making." Really? Unless, I fundamentally misunderstand history, we've been making from the onset of creation. …
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U.S. agency revenue rose 4.4% to $48.3 billion in 2016, according to Ad Age Datacenter. All major agency disciplines grew last year, led by healthcare, up 7.6%. Promotion gained 5.4%, boosted by experiential marketing. The data-centric field of CRM/direct marketing rose 4.5%. PR increased 3.2%. Also, U.S. ad agency employment in December reached its highest level (202,700) since the dot-com bubble in 2001. …
Emotion belongs in advertising. That's where the connections are made. Put another way, if you want to "win hearts and minds," you better make people feel something. Like so...BBDO/New York taps the soft spot with this spontaneous moment: https://youtu.be/FpdKo6JnQJA According to Campaign, when Alex Guthrie set his guitar case down in Atlanta’s Woodruff Park and began to busk, he thought he’d finally had …
Republican’s anti-ACA proposal would take healthcare away from 24 million Americans, cause premiums to skyrocket, and destroy the fundamental underpinnings of the Medicaid system. SEIU 1199 New England is not taking the proposed cuts lightly. The labor group's new commercial created by Metro Square Media features a Korean War veteran asking us to fight for him. “The latest Republican plan would transfer …
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HMH, with offices in Portland and Charlotte, won a Rosey Award this week for their in-airport advertising for Palmetto Bluff, the high end Lowcountry resort located between Hilton Head Island, SC and Savannah, GA. The campaign reminds visitors to Savannah/Hilton Head International Airport that true Lowcountry adventure awaits them just across the state line. By the way, you can fly directly to SAV from New …
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What exactly does “digital transformation” mean and why should we care? It means that people are discovering and interacting with brands in new ways, putting an onus on agencies and clients to evolve. Specifically, the data-driven digital world is challenging marketers to find more effective engagement strategies throughout the marketing funnel. It demands new skill sets and expertise and is challenging traditional …
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Portland client. Portland agency. This is how good things grow. https://youtu.be/Hamj5Vlx5hc Portland, Oregon’s multi-tool pioneer, Leatherman, has a lot of fans, also known as brand loyalists eager to share their testimonials of how their Leatherman saved the day – and sometimes even their lives. Over 34 years, Leatherman has received more than 4,000 such stories from around the globe. Now, Portland …
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Los Angeles is a welcoming city to people of every color, age, nationality and background. This is such an obvious asset for this great American city. Why bother to make it the center of an ad campaign? L.A. County could lose over 800,000 international visitors in the next three years, courtesy of the nation's toxic political climate. That could lead to a loss of $736 million loss in direct spending by tourists …
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