Advertising News and Know-How
This article from London's Globe and Mail details the story of 2 guys who used Bryan Adams' upcoming new album as the focus of a fake viral site called Who Ordered Room Service? I think viral advertising may have Jumped the Shark. AdLand dives deeper into this discussion. UPDATE: The Globe and Mail is based in Toronto, not London. Thanks to Constantinos for pointing out my American ignorance. …
Continue Reading about Bad Viral Advertising Is Quickly Spreading Like, Well, A Virus →
By David Burn
from Promo Magazine: Country music sensation Shania Twain has teamed with Stetson Fragrances to develop and market a fragrance line. Twain is a five-time Grammy winner and the best-selling female country artist of all time. "The electricity that surrounds her stirs up emotions with heartfelt messages and moves millions of people around the world," Marsha Brooks, VP-marketing and business development for Coty Beauty …
This always happens to me when it comes to technology purchases. I just got an iPod last week. And today Apple introduces a new line of iPod Minis and iPod Photos, with increased capacity on the Minis and lower prices on the Photos. We are all just pawns in Steve Jobs' cosmic chess game. …
Adweek has the initial report. It didn't take the jury very long to reach a verdict. Yikes. I might have more to say on this later. I think this may have huge implications for the ad industry. Thoughts, anyone? …
Continue Reading about The Ogilvy Verdict: Guilty On All Counts →
By David Burn
Tom Asacker points to a poignant comment left on Tom Peters' blog by AJ Hoge. "People are moved by greatness...by madness...by beauty and magic and love and terror. Perhaps business people should junk the language and thought patterns of business …
Continue Reading about Living The Poetry Of Exceptional Advertising →
By David Burn
from NY Times: Maurice L …
USA Today and other newspapers have been following a story about identity theft that ought to scare the bezeejus out of you. Criminals targeted ChoicePoint, a company that keeps a database containing over 19 billion records on Americans. According to the article, "The criminals opened 50 accounts and received volumes of data on consumers, including names, addresses, Social Security numbers and credit reports …
By David Burn
Dawn is running a cause-related marketing program backed by TV advertising. In the spots no dishes are cleaned. Instead ducks soiled by industrial waste are cleaned. According to Dawn's SaveADuck.com web site, it takes fifteen bottles of Dawn to save one duck from the horrors of an oil spill. The site also points out that half a million birds die each year from oil spills, leading me to think that the wildlife …
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