Because It Takes A Free Hand To Dial

Thanks to Jack Cheng for pointing us to this innovative product placement idea from Pizza Hut and Sony, where gamers can simply type “/pizza” and seamlessly send for a hot pie.
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I don’t know much about gamers and gaming, but I do know it’s an obsessive habit. Therefore, building an order mechanism into the game itself is brilliant.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.