The Sweet Smell Of Success

from Promo Magazine: Country music sensation Shania Twain has teamed with Stetson Fragrances to develop and market a fragrance line.
Twain is a five-time Grammy winner and the best-selling female country artist of all time.
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“The electricity that surrounds her stirs up emotions with heartfelt messages and moves millions of people around the world,” Marsha Brooks, VP-marketing and business development for Coty Beauty USA, said in a statement.
The first fragrance is going to be called Shania by Stetson and will debut later this year, a Coty spokesperson said.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.