The Sweet Smell Of Success

from Promo Magazine: Country music sensation Shania Twain has teamed with Stetson Fragrances to develop and market a fragrance line.
Twain is a five-time Grammy winner and the best-selling female country artist of all time.
“The electricity that surrounds her stirs up emotions with heartfelt messages and moves millions of people around the world,” Marsha Brooks, VP-marketing and business development for Coty Beauty USA, said in a statement.
The first fragrance is going to be called Shania by Stetson and will debut later this year, a Coty spokesperson said.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.