Let us pause (a pause that refreshes, if you will) to remember that this spring marks the 20th anniversary of the introduction of New Coke, one of the most studied marketing blunders of all time. I lived in Atlanta back then, and it wasn't pretty. But the whole episode taught us a couple of things: All the market research and blind taste tests in the world can't predict human behavior, and that marketers don't …
Are You Ready For The Participation Age?
"When the essence of marketing becomes the quality of the customer/corporate dialogue then the entire corporate culture changes and so does the world." -Robert Patterson Shel Israel, who is co-writing a book with The Scobleizer on business blogging, posted an interview with Sun's COO, Jonathan Schwartz. According to Isreal, Schwartz is the highest ranking blogger by title in the technology sector. He may also be the …
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Waits Wants Cow’s Udder Removed From His Face
Tom Waits issued an entertaining, but serious, …
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Getting Jiggy With The Bloatosphere
Business Week is getting jiggy with the bloatosphere. Here's the lead to their feature on blogs. Monday 9:30 a.m. It's time for a frank talk. And no, it can't wait. We know, we know: Most of you are sick to death of blogs. Don't even want to hear about these millions of online journals that link together into a vast network. And yes, there's plenty out there not to like. Self-obsession, politics of hate, and the same …
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Core For Sale
Agencies build brands for clients everyday, but often overlook the careful construction of their own. Core, in St. Louis, is not one of those agencies. Core For Sale, an online store peddling Core-branded merchandise, is a unique way to build the agency brand, and showcase the design sensibility of its hyper-talented staff. core is a 19-person creative studio based in saint louis, missouri that started in 1995 as a …
Wendy’s Chili Eater Gets Fingered For Larceny
Okay, I couldn't resist that headline. But last night, Anna Ayala was arrested by San Jose police yesterday. There'll be more details coming from the police this afternoon. There was some damage done to Wendy's brand and sales, especially in San Jose and Ayala's hometown of Las Vegas. Despite the jokes and the gross-out factor involved, I think Wendy's will be just fine. They did everything they could to see if the …
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Gary Goldsmith Leaves Lowe
Here's a recap of some big news in the Ad world, as Gary Goldsmith, a well-respected CD and former president of The One Club, is being replaced as Chief Creative Officer of Lowe. Read the article--and then read between the lines and draw your own conclusions. I've got a decent memory, but let me see if I've got this right: --Lowe & Partners merged with Scali McCabe Sloves to form Lowe & …
KFC Puts The “Kentucky” And The “Fried” Back Where It Belongs
USA Today and several other media outlets are reporting on the new concept from YUM Brands of Louisville, KY …
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