In an interview with Ad Age, Mel Karmazin, the CEO of Sirus Satellite Radio, predicts that ad revenue on Sirius will reach $100 million by 2007, although the music stations won’t carry ads, just the news, sports and entertainment stations.
Sounds to me like there’s a whole new opportunity for radio advertising to get more creative, thanks to Sirius. And consumers will just have to live with it, like they do with ads on basic cable.
In the US, advertising subsidizes the media. Always has and always will. So who’s still predicting the end of advertising?
