Robert Scoble, a.k.a. The Scoblezier, a.k.a. Microsoft's Geek Blogger, asks in a post on The Red Couch, "Why let your ad agency write your blog?" He ponders the situation thusly: A good blog is written by an authority who is passionate about his/her topic. How many ad agencies are passionate about your business? Not to mention an authority on it? (After all, if your ad agency were an authority on your business we'd …
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