“When the essence of marketing becomes the quality of the customer/corporate dialogue then the entire corporate culture changes and so does the world.” –Robert Patterson
Shel Israel, who is co-writing a book with The Scobleizer on business blogging, posted an interview with Sun’s COO, Jonathan Schwartz. According to Isreal, Schwartz is the highest ranking blogger by title in the technology sector. He may also be the highest ranking exec with a ponytail.
From Schwartz
Sun was dead in my company until a bunch of Sun’s blogs starting being floated around – to challenge our thinking. Could an ad campaign have done that? I really doubt it. Folks are still suspicious of ads, but the defenses are down around authentic blogs. And to their credit, Sun’s excel at authenticity.