Advertising News and Know-How
By David Burn
Influx recently interviewed Karl Carter, Current TV's VP of Marketing. Karl talks to us about Current's new advertising model and its radical plan to involve the consumer in the development of both programming and advertising. Is it true Current's ad model is radically different from other networks-if so why? Actually, the Current ad model is able to work with both traditional and non-traditional spots. We will …
Continue Reading about Maybe Al Gore Did Invent The Internet →
By David Burn
If the medium is the message, then environmental consciousness is oh so fashionable and hip today. Could it be that Ms. Hilton is more caring (and clever) than she lets on? Thanks to A Socialite's Life for the image. …
By David Burn
from CNN Money: Wendy's restaurants are giving away free Frostys frozen desserts this weekend as a thank you to customers who supported the burger chain following an embarrassing incident in California where a women allegedly planted a severed finger in a bowl of chili. "Our customers stood by us while we defended our good name and protected our employees' livelihoods, so now we're showing our appreciation with free …
You can download a list of the winners at last night's One Show here. A quick perusal of the list reveals very few American winners--and a whole bunch of countries are represented. What this means is that, in least in the judges' minds, ideas that are simple, visual, and universal tend to win awards at the One Show. Ads full of American colloquialisms and language don't. So what chance do you have if you need to have …
By David Burn
from New York Times: Wolfgang Puck introduced a new line of lattes this month. That the Los Angeles chef has stamped his name on yet another product isn't surprising. But the container is. It heats itself. The coffee, which comes in four flavors, goes on sale at Kroger grocery stores this month and will eventually move to other retailers. Thanks to Brand Noise for the pointer. …
The top story in the ad world today--Ad Age and Adweek both report on the $3.2 Billion GM Media business being awarded to Starcom MediaVest based in Chicago. The incumbents were GM Mediaworks in Warren, Mich., and LCI in New York. I can't even concieve of the numbers involved. It just blows my mind how a review like this could be conducted and how the decision gets made. …
Continue Reading about That’s A $3.5 Billion Dollar Account–Yes, BILLION →
By David Burn
John Podhoretz writing in the New York Post yesterday had this to say: The mass-media melt down is happening everywhere you look …
Continue Reading about Seeing Opportunity In The Mass-Media Melt Down →
By David Burn
from Reuters: Robert Redford's Sundance Channel has partnered with Grey Goose Vodka to produce a six-part series called "Iconoclasts," which will start airing on the cable outlet beginning in November, Each episode will bring together two innovators from different fields, including film and television, architecture and design, fashion, food, music and sports. One will act as a guide into the world of the other to …
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