What’ll They Think Of Next?

from New York Times: Wolfgang Puck introduced a new line of lattes this month. That the Los Angeles chef has stamped his name on yet another product isn’t surprising. But the container is. It heats itself.
pucklatte.jpg
The coffee, which comes in four flavors, goes on sale at Kroger grocery stores this month and will eventually move to other retailers.
Thanks to Brand Noise for the pointer.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.