You can download a list of the winners at last night’s One Show here.
A quick perusal of the list reveals very few American winners–and a whole bunch of countries are represented.
What this means is that, in least in the judges’ minds, ideas that are simple, visual, and universal tend to win awards at the One Show. Ads full of American colloquialisms and language don’t.
So what chance do you have if you need to have some words and information in an ad?
