One Show, One World

You can download a list of the winners at last night’s One Show here.
A quick perusal of the list reveals very few American winners–and a whole bunch of countries are represented.
What this means is that, in least in the judges’ minds, ideas that are simple, visual, and universal tend to win awards at the One Show. Ads full of American colloquialisms and language don’t.
So what chance do you have if you need to have some words and information in an ad?

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.