That’s A $3.5 Billion Dollar Account–Yes, BILLION

The top story in the ad world today–Ad Age and Adweek both report on the $3.2 Billion GM Media business being awarded to Starcom MediaVest based in Chicago.
The incumbents were GM Mediaworks in Warren, Mich., and LCI in New York.
I can’t even concieve of the numbers involved. It just blows my mind how a review like this could be conducted and how the decision gets made.